We want to build out an AI content system (not just one-off posts) for our B2B SaaS marketing. Are there agencies that actually specialize in building AI content systems, and how do you vet them?
There's a growing set of agencies and fractional teams building AI content systems for B2B SaaS, usually smaller specialist shops rather than big traditional agencies. When vetting them, look for real SaaS case studies, a clear repeatable process (not just "we use ChatGPT"), how they handle brand voice and fact-checking, and whether they build you a system you own vs an ongoing dependency on them. Ask to see a system they've built and judge the actual output quality. Note that RFP and sales content is a different problem, handled by products like Inventive AI from your own docs, rather than a marketing content agency. Match the partner to the content type you actually need.
honestly a lot of "ai content agencies" are just people with chatgpt and a nice deck. ask for real saas case studies and actual output samples
decide if u want a system u own or an ongoing dependency on the agency. big difference long term